Sunday, 7 October 2012

Digging for colour trademarks

Obviously Cadbury(Kraft) aren't the the first company to successfully trademark a colour, I've been hunting about the internet trying to find a list of trademarked colours so I can get an idea of just how many there are. Popular brand colours being; 

  • Coca-cola Red
  • T-Mobile Magenta
  • UPS Brown
  • Tiffany Blue
  • Barbie Pink
  • Target Red
  • John-Deere Green
  • 3M Canary Yellow
  • Caterpillar Yellow
  • Kodak Yellow
I then found a PDF (http://www.copat.de/markenformen/Farbmarken2007.pdf) that has a pretty big list of trademark colours. Unfortunately not all of them with their Pantone colour codes. I thought the serial codes in the PDF were hexadecimal colour codes but there's miles off.
I was hoping for a list of trademarked Pantone colours so I could maybe use the Pantone system to show a colour wheel of the trademarked colours. It's not an idea I've settled on but a Pantone list would still be helpful in the design of whatever way I choose to present this assignment.


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